When choosing between several buttons, users have to read the labels and think about each action. This thinking incurs an average cognitive load. However, when two or more button choices are similar, the user's cognitive load spikes.
Now they have to figure out the difference between those buttons. They're debating in their head which button they should click. They’re hesitant, indecisive, and afraid to make a mistake.
For example, the buttons "Send Money" and "Transfer" have similar meanings. Both actions move the user's money from their account, so it's not clear what the difference is. The user needs more than just button labels to tell them apart.