How to Simplify the Most Complex Pricing Table

A pricing plan design that sells

Imagine you've just designed and released the perfect application. But for some reason, users aren't buying it. Your app isn't the problem. There's a user experience issue with your pricing table.

Most pricing tables are so complex that users can't distinguish the value and benefits between different plans. As a result, they struggle to decide which plan to choose. This doesn't just slow them down, but it can cause them to abandon the page and rethink their intent to purchase.

To ensure users follow through with their intent, you must simplify your pricing table so that the value they're getting is easier to distinguish. This requires redesigning the structure and elements of the traditional pricing table.