Lower Cognitive Load on Forms with Input Chips

Improving message forms

Getting high user engagement on messaging forms is quite the challenge. Sometimes users aren't sure how to respond to a message. Thinking about what to say requires a high cognitive load that can cause mental strain.

In one case, a classified ads app that allows users to sell their used items is having trouble getting users to respond to the listings. Not only that, but many users aren't sure what to say when asking about an item. As a result, they spend a lot of time on the form to craft a simple message.