"My" vs "Your" in User Interface Design

Collection vs Discovery

Every interface makes an implicit choice: Is it an extension of the user, or a separate entity speaking to them? This fundamental question shapes how you label items and how users understand what belongs to them. The difference between “my” and “your” is more than grammatical—it’s about ownership and agency.

“My” signals absolute possession. When users see “My Picks” or “My Photos,” they understand these are spaces they control and have personalized. The first-person perspective puts them in the driver’s seat.

“Your” signals contextual relevance. “Your Recommendations” or “Recommended for You” indicates content the system has curated for them. The second-person perspective positions the interface as a helpful assistant presenting personalized selections.