Why a ‘Mad Libs’ Form Gets You More Leads

A new form design for higher conversions

When it comes to lead capture forms, most companies are still using the traditional format: stacked labels with boxes that users must fill out one by one. While this approach may seem standard, it often kills the user’s motivation to complete the form. Why? Because traditional forms look like too much work.

Mad Libs forms transform this boring process into an engaging interaction that feels effortless. By structuring form fields inside conversational sentences, you make people feel like they’re filling in a story rather than completing a task. Research shows this simple design change can lead to significantly higher completion rates.